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Jacaranda, Halo report on the success of the #MoreMusicYouLove audiovisual billboard
Earlier this year, Jacaranda FM and Halo agency unveiled the ‘More Music You Love' radio simulcast live lip sync billboard at Illovo Junction in Johannesburg.
A first of its kind, the billboard was used to tell a live story, lip-synced by actors to the station's on-air music playlist during the breakfast show.
The activation was a massive hit:
- The hashtag trended at the number one spot on social media for more than five hours.
- 4.4m social media accounts were reached by leveraging influencers, celebs, the agency team and staff.
- 18,000 live streams were recorded on Facebook.
