News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

More...

Subscribe & Follow

Advertise your job vacancies
    Search jobs

    Jacaranda, Halo report on the success of the #MoreMusicYouLove audiovisual billboard

    Earlier this year, Jacaranda FM and Halo agency unveiled the ‘More Music You Love' radio simulcast live lip sync billboard at Illovo Junction in Johannesburg.

    A first of its kind, the billboard was used to tell a live story, lip-synced by actors to the station's on-air music playlist during the breakfast show.

    The activation was a massive hit:

    • The hashtag trended at the number one spot on social media for more than five hours.
    • 4.4m social media accounts were reached by leveraging influencers, celebs, the agency team and staff.
    • 18,000 live streams were recorded on Facebook.


    Let's do Biz