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Wilene van Greunen
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Mediamark launches skills development, knowledge-sharing initiative
In the KNOW NOW is Mediamark's new skills development and knowledge-sharing initiative aimed at ensuring that marketers and media-planning professionals are kept up to date with industry trends while also providing young media practitioners with additional skills.
In the KNOW NOW consists of physical programmes and web-based learning which is intended to develop media knowledge and skills among junior planners as well as experienced media practitioners.
