The Glenlivet's advertising agency Publicis Machine's recently launched Neighbourhood, a TVC narrating the story of a young man who chooses an original path and in doing so sets the standard that others follow. The effectiveness of the ad lies in its emphasis on the local consumer in addition to its refreshing approach which breaks the mould of traditional whisky adverts.
Executive creative director, Gareth McPherson of Publicis Machine, led the creative process behind this commercial that succinctly fulfils the client brief. The TV ad is currently airing on both SABC TV channels and on DStv. It is supported by an outdoor and social campaign. To view, go to https://www.facebook.com/TheGlenlivetZA/?fref=ts.
