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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Sales Representative East Rand
- Programming Administrator Sandton
- Graphic Designer Johannesburg
- Assistant Programme Manager Sandton
- General Manager Cape Town
- Maintenance Engineer East Rand
- Junior Rewinder/Sleeve Machine Operator Johannesburg
- Graphic Designer Johannesburg
- Operations Manager Tshwane (Pretoria)
- Print Estimator Rustenburg
Latest issue of IMM queries over-supply of malls
One of the questions examined by a cover story in the August-September 2016 issue of the IMM Journal of Strategic Marketing is how long can we keep building new shopping malls and expanding existing ones? The story analyses the country's strong mall-based consumer culture.
Also in the issue is an analysis of the brandy industry's urgent need to rebrand itself, a breakthrough in the measurement of out-of-home media, and a look at brand strategies in the franchise sector.
The print edition is sold in selected CNA and Exclusive Books outlets or is available via subscription.
