Brand refresh for Novare

Investment firm Novare has announced the launch of its refreshed brand identity, which has been adopted to reflect its unique perspectives and the continued evolution of its service offering.

Introduced with a new website, the new positioning is reflected in the use of bright and appealing images representing human elements and adding warmth, paired with a colour palette of vibrant green and shades of charcoal.

Candice Danneberg, head of marketing at Novare, states that since inception, the business and its customers have evolved significantly, and explains that the brand needed to reflect this growth.

For more information, visit www.Novare.com.