New brand identity for Pinnacle

Design and communication consultancy, Switch, has developed a new logo, visual language and brand identity for ICT distributor, Pinnacle. Pinnacle md, Tim Humphreys-Davies, is confident that the new logo and visual language will reflect the company's purpose and become synonymous with 'Delivering the exceptional'.

"ICT distribution is a fast paced, ever-evolving industry with new players constantly entering the market both locally and internationally," said Humphreys-Davies. "Brand and reputation play in a key role in differentiating oneself in this market and that the rebranding exercise was an essential step in the company's evolution. People are consuming information at a rapid rate and it has become imperative for a brand to be able to stand out from the crowd and deliver information in the same manner that media is consumed today."