Bringing neuromarketing to the C-Suite

It's time for executives to step out of the boardroom and take control of what's happening in their in-house design studios and external communication agencies. With sources like the Harvard Business Review stating that late 2015 was the time to step back from the hustle of social media and go back to targeting time-starved consumers where they actively pay more attention - their inboxes - it makes more sense than ever to get to grips with the latest developments in the realm of emarketing. One such topic that's gaining much attention at the moment is that of neuromarketing. Intrigued? Click here for more on neuromarketing, and here for more on Kaleidoscope's upcoming email marketing workshops.