Marketing & Media In brief South Africa

WE Communications purchase majority of Buchan

The Australian communications agency Buchan, a WE+ partner since 2008, has sold a majority stake in its business to WE Communications. It will be renamed WE Buchan and continue to be an integral and significant part of the group's, bolstering offerings in the APAC region and around the globe.

Its roster of clients includes the Australian Taxation Office; global human capital experts Manpower; Australia's largest not-for-profit private health insurer, HCF; eHarmony; Bentleys Chartered Accountants and Advisors; and dorsaVi. The current WE Buchan leadership team of CEO Rebecca Wilson, GM and head of consumer & technology Gemma Hudson, and founder/executive chairman Tom Buchan will continue to drive the business forward.

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