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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Marketing Coordinator Johannesburg OR Cape Town
- Digital Account Manager Cape Town
- Marketing Manager Cape Town
- Journalism Graduate Centurion
- Head of Agency Cape Town
- Freelance B2B Sales Trainer: Cape Town
- BCCSA Registrar Johannesburg
- TV Content Sales Executive Bryanston
- Receptionist / Personal Assistant Bryanston
- Content Creator and Social Media Coordinator Cape Town
New online AVE methodology
Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.
The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.
