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Wilene van Greunen
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ZenithOptimedia is Samsung South Africa's new media partner
Global media network ZenithOptimedia is to provide a local media buying and planning service to Samsung Electronics South Africa.
The partnership between Samsung and ZenithOptimedia brings together national media marketing strategies and media advertising assurance. This allows for a more targeted approach in securing advertising space, to help convey Samsung's messaging on the most appropriate platforms and ensure maximum reach.
