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Wilene van Greunen
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Dentsu Aegis Network announces new global network brand for lifestyle marketing
Following the 2014 acquisition of US-based MKTG, a lifestyle marketing agency, Dentsu Aegis Network has announced the formation of its ninth global network brand. The move further strengthens the network's sports and entertainment, experiential and lifestyle marketing offering and continues its expansion around the globe.
In addition, Out-of-Home agency Posterscope's experiential arm, psLIVE's offices across Europe and Asia Pacific, South Africa's Crimson Room, Australia/New Zealand's Apollo Nation and leading US-based sports and entertainment consultancy Team Epic will be realigned as part of MKTG over the next 12 months.
