OFyt and Tanya Oakes-Bertram launch CHOM

Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have formed an agency specialising in consumer engagement called CHOM.

From integrated marketing communications planning to strategic database marketing, CHOM covers the spectrum of consumer engagement with a particular focus on direct channels of communication that elicit a response from consumers.

Utilising advocacy programmes, social CRM, online research panels or loyalty programmes as required, CHOM has a range of Consumer Engagement methodologies at its disposal to best meet the consumer's needs.