Amplicon signs partnership with UK-based Captive Minds

To solidify its focus on consumer-centric content, strategy and research, Amplicon signed a partnership with UK-based strategic content agency, Captive Minds, effective immediately.

The partnership was formed with the intent of increasing the reach for both agencies to service global clients looking for consumer-focused campaigns that stand out from the clutter of the advertising and communications worlds.

The agencies will also maximise the significant benefit to not only clients and staff, but also local industries by sharing the resources, such as Captive Minds' Unlocking Brand Humanity series that it presented recently in London, which explored the emerging era of radical transparency and how it implicitly affects trust between consumers and organisations.