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Wilene van Greunen
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Posterscope to audit OOH across SA
Posterscope, and their specialist partners Outdoor Auditors are currently in the field auditing billboards across South Africa.
The biannual, national audit is extensive and covers 25+ fields of data for every billboard in the country. Over the course of the month over 10,000 billboards will be audited for advertiser details, site information, and their relative quality.
The data from the January audit is already in use, while the data from the July audit will be available in September. This will be used to analyse brand activity, develop contextually relevant client insights, and to strategically inform Posterscope's OOH media planning.
