FCB CT billboard shines a light on new Lexus adaptive headlights

Billboards aren't as static as they appear. In fact, FCB Cape Town has used reverse perspective to demonstrate Lexus' adaptive headlight technology to passing motorists, right on the billboard at Cape Town International Airport.

It's simple: The headlights move and shine on the road as the Lexus progresses around a curve, giving the driver a better view of where he or she is going, creating the illusion for approaching motorists that the vehicle is driving down a curved, tree-lined avenue.

Click here for a case study on how it works.