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Wilene van Greunen
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New TVC for Old Mutual underlines responsible business philosophy
FCB Johannesburg has created a new 90-second TVC for Old Mutual that underlines the group's responsible business philosophy. The agency's response to the brief was to tell a story of how four different stakeholders represented by an employee, community leader, and two customers are motivated by the group's forward-looking initiatives.
View the TVC here.
