Mango in the malls

Over the festive season, Mango Airlines used holiday themed imagery, including gorgeous beaches, to entice shoppers in Primall Media malls to take flight. Designed by Gendel Advertising, branding on the exterior of lift doors depicted the message 'be somewhere else'. Once the consumer walked into the lift, the back upper wall was applied to look as though the shopper was looking out of a window at a beautiful vista of Cape Town from a cable car perspective, a gorgeous Joburg skyline or Durban beaches. The second concept utilised branded escalators. The decals looked like the consumer was walking from the beach straight into the ocean. The effect as a whole made a great impression on our shoppers nationwide and Primall Media had very positive feedback from Mango.