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Wilene van Greunen
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SAB pulls plug on Castle Loud sponsorship
SABC1 will no longer be screening Castle Loud after the main sponsor, South African Breweries (SAB), discontinued their sponsorship of the local music show. "In SAB's review," says scheduling manager, Zweli Mthembu, "it came out that they needed to go more into experiential marketing than in your face television."
