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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Lexus ad takes on competitors
Draftfcb Johannesburg has launched a TV ad for Lexus asking, "If the luxuries are optional extras, can the vehicle still be considered a luxury vehicle?" The creative team consists of copywriters Pippa Capstick and Dawn Franke, art directors Mariske van den Berg and Martin Heigan, Struan de Bellelay-Bourquin for client service, and Lance van Rensburg for AV. View it on YouTube. See also blogger Stii Pretorius' response.













