VML Birdwatching at the Loeries | A high standard for print and design
Danette Breitenbach
VML Birdwatching at the Loeries | The future is in good hands
Danette Breitenbach
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Wilene van Greunen
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- TTL Art Director Cape Town
- Junior Art Director Cape Town
- Senior Art Director Johannesburg
- Mid-Senior Copywriter Johannesburg
- Senior Project Manager Johannesburg
- Integrated Strategist Cape Town
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
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- Medium Weight Digital Strategist Cape Town
Campaigning for cleanliness
Boo! Alternative Media Communications' recent campaign for ICU used three elements within its mall product range: advertising in the parking garage, in the corridors leading to the washrooms and inside the washroom cubicles. "We were able to identify and deliver key touch points for the shopper that enabled ICU to start the communication as the shopper arrived at the mall through to the environment where cleanliness was relevant: first in the corridors and then inside the washroom cubicle," says Dave McKenzie of Boo!.
