Saatchi is SABS approved

Saatchi & Saatchi has won the South African Bureau of Standards (SABS) account in a four-way pitch. The agency will take over as custodians of the respected SABS brand with immediate effect. Group account director Gail Vogelzang says Saatchi & Saatchi will partner the organization in all aspects of its communication and advertising, with an emphasis on meeting strategic objectives.