Directly outshining them all

Net#work BBDO is the only South African agency to have been honoured in the recent Caples International Awards in New York, which showcases creative talent in direct marketing. Over 100 top international, working creative directors judged the advertising agency worthy of two firsts and two seconds, making them one of only five worldwide to win four awards. From a field of 1056 direct marketing entries, the Virgin Atlantic "give yourself a break" campaign won two firsts and a second in the direct mail, campaign multi-media and the electronic interactive categories. The fourth award was for the "Drug Awareness" campaign for pro bono account Chabad House.