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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Mini cuts through the clutter
The Mini Cooper Buzz TV commercial, created by King James Johannesburg, has won ad of the month in the Auto Adwatch Awards. This independent tracking survey, managed by Bateleur Research Solutions, is conducted monthly amongst 1 200 respondents and measures their perceptions of all automotive TV, print and billboard ads flighted. Diana Blake, Mini SA general manager, says: "We are particularly pleased with this result as we compete in a very cluttered marketplace and the need to be noticed and stand out is something we constantly strive to achieve."
