Bridging divides through powerful storytelling
Khaya Buthelezi
The appeal of legacy media
Ciaran R. Maidwell
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Mid-Weight Producer Cape Town
- Live Account Executive Cape Town
- Creative Director Durban
- Live Account Executive Cape Town
- Creative Manager / Senior Integrated Designer Johannesburg
- M/W Creative Director and AI Visual Designer Sandton
- Senior Account Manager Cape Town
- Senior Account Manager Cape Town
- DTP Art Director Cape Town
- Mid-Weight Art Director Cape Town
PepsiCo shifts Gatorade digital work to TBWA\Chiat\Day
AdWeek reports that PepsiCo has tasked TBWA\Chiat\Day with the digital work on its Gatorade brand. Despite the move, PepsiCo has indicated that Chiat will continue to be its creative AOR (agency of record) in addition to taking on select digital marketing efforts for the brand.
Recently, PepsiCo had also ended an eight-plus-year relationship with VMLY&R, the then-newly-merged creative and digital network owned by WPP which had previously handled digital assignments for both Gatorade and Tropicana.
Read more on AdWeek.
