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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Submerged Sundays with Cell C and Goldfish
On 15 December, Cell C hosted the second Submerged Sundays event in partnership with Goldfish and Shimmy Beach Club as part of the Cell C Believe campaign. Capetonians got to celebrate with local celebrities, invited guests, media and Cell C brand ambassadors Jeannie D, Melinda Bam and Bokang Montjane at the event.
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