Trending
‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Digital Media Planner Johannesburg
- Digital Marketing Specialist Durban
- Social Media Specialist Johannesburg
- Senior Graphic Designer Johannesburg
- Structural Designer Cape Town
- Journalist Intern Cape Town
- Sales Executive Pretoria
- Mid Level Campaign Executive Cape Town
- Marketing Intern - Business Development Cape Town
- Advertising Sales Representative Cape Town
APEX Awards 2016 - Brothers for Life Medical Male Circumcision Drive
A Sustain Bronze APEX award went to Joe Public United for its medical male circumcision campaign for Mediology.
By using insight-driven strategy and creative work, in a series of three campaigns from 2012 - 2015, Brothers for Life and Joe Public managed to successfully and effectively increase the knowledge about the medical benefits of MMC by 925%, as well as amplify the amount of conversation taking place on the subject.
| ||||||
