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APEX Awards 2016 - Brothers for Life Medical Male Circumcision Drive
A Sustain Bronze APEX award went to Joe Public United for its medical male circumcision campaign for Mediology.
By using insight-driven strategy and creative work, in a series of three campaigns from 2012 - 2015, Brothers for Life and Joe Public managed to successfully and effectively increase the knowledge about the medical benefits of MMC by 925%, as well as amplify the amount of conversation taking place on the subject.
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