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Pause in the sky for castle milk stout
The sky is not the limit for boomtown and castle milk stout.
Boomtown Strategic Brand Agency and Castle Milk Stout recently took the brand to new heights, literally, when they hosted a Pause in the Sky as part of the experiential brand activation for the Pour, Pause, Sip, Enjoy concept. Boomtown was appointed by South African Breweries (SAB) in June 2010 to manage the below the line activities related to the Castle Milk Stout brand. The objective was to increase product growth and reposition Castle Milk Stout to make it more enticing to a younger aspirant target market without alienating the current consumer.
