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The Grolsch experience at Design Indaba 2010
Grolsch has entered into a three-year key sponsorship deal with Design Indaba. Delegates at the conference were invited to add their signatures and fingerprints to the commemorative Grolsch wall, where everyone's mark slowly came together to reveal the iconic Grolsch logo.
Andrew Brauteseth
At the Grolsch bar at the expo, Grolsch drinkers helped light up the Grolsch DNA helix by adding their own green light bulbs, reminding everyone that design is in our DNA. Sculptor Nico Eilers crafted a giant Grolsch bottle from massive chunks of cedar and eucalyptus wood over the four days of the expo. Eilers is one of Grolsch's creative mavericks: South Africa's former long-serving chief forestor who now creates organic art.
For more information visit www.the-mark.org.
For more:
www.designindaba.com
