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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Systems Surveillance Operator Goodwood
- Campaign Manager | Digital and Paid Social Media Cape Town
- Public Relations Account Manager Cape Town
- Quality Controller/Quality Assurance Johannesburg
- Rewinder Johannesburg
- Social Paid Media Specialist Johannesburg
- Graphic Designer Cape Town
- Marketing & Growth Manager Cape Town or Johannesburg, Pretoria
- Repro Operator Durban
- Snr Agency Client Service/Account Manager Pretoria
Transformation or BEE point scoring?
The overall objective of transformation and economic empowerment is being overlooked in the hype of BEE point scoring.
With companies so avidly trying to improve their employment equity at senior management levels candidates are lured to take on senior roles that they are not ready for with promises of training. However, many companies don't have the resources to implement such training programmes and the unequipped candidates ultimately often flounder in these positions.
While the companies may gain new business as a result of their improved BEE ranking, their business, and the general economy, suffers in the long run if unqualified staff are unable to deliver.
Is this simply the price to be paid to accelerate transformation in the industry?
