World PR Day contributor articles in South Africa

World PR Day

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#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

Robin Fredericks

It’s #WPRD2026. So what?

Danette Breitenbach

#WPRD2026 | Proof: The 5th P for the AI era

Madelain Roscher

#WPRD2026 | Visibility without credibility is just exposure without influence

Karl Haechler

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#WPRD2026 | Proof: The 5th P for the AI era

#WPRD2026 | Proof: The 5th P for the AI era

Madelain Roscher 16 Jul 2026

Karl Haechler, CEO, Burson Africa, says being visible in an AI-generated answer is not the same as being believed (Image supplied)

#WPRD2026 | Visibility without credibility is just exposure without influence

Karl Haechler 14 Jul 2026

Madelain Roscher, founder and CEO, PR Worx and Public Relations Institute of SA (Prisa) member, examines how AI Search has made PR the most powerful discipline in business (Image supplied)

#WPRD2026 | The quiet revolution that just made PR the most powerful discipline in business

Madelain Roscher 1 Jul 2026

#WPRD2025 | Red Ribbon's Ronelle Bester: In a polarised world, PR is building trust

#WPRD2025 | Red Ribbon's Ronelle Bester: In a polarised world, PR is building trust

Ronelle Bester 31 Jul 2025

Joe Hamman from Novus Group says as AI transforms search, earned media coverage has become one of the most critical drivers of digital visibility (image supplied)

#WPRD2025 | Novus Group's Joe Hamman: Earned media as a critical driver of digital visibility

Joe Hamman 18 Jul 2025

#WPRD2025 | Flow Comms' Caroline Smith: 4 smart steps for PR graduates

#WPRD2025 | Flow Comms' Caroline Smith: 4 smart steps for PR graduates

Caroline Smith 16 Jul 2025

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