Advertising Trends

Latest showcases

More showcases...
Pete Case, chief creative officer, Ogilvy & Mather South Africa.
#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

#BizTrends2018: It's not on top, it's inside
#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

#BizTrends2018: Go where the people are
#BizTrends2018: Go where the people are

Demands on corporates are changing and agencies need to respond better...

By Gau Narayanan 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all
#BizTrends2018: Storytelling has to sit at the core of it all

90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...

By Brett Morris 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun
#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

CĂ©sar Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce
#BizTrends2017: 2017 will be the year of AR, video and mobile commerce

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

By Werner Lindemann 31 Jan 2017

John Little
#BizTrends2017: Agencies need to observe, respond to marketers' changing needs

There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...

By John Little 12 Jan 2017

Josephine Buys
Celebrating women at the Loeries

There was a strong line-up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award-winners...

By Josephine Buys, Issued by IAB South Africa 25 Aug 2016

[BizTrends 2016] The new agency talent directive
The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 12 Feb 2016

[BizTrends 2016] Producing content at the speed of culture
Producing content at the speed of culture

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

By Pete Case 11 Feb 2016

[BizTrends 2016] Age of analytics
Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 11 Feb 2016

[BizTrends 2016] Open-sourced collaboration
Open-sourced collaboration

My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration.

By Haydn Townsend 28 Jan 2016

[BizTrends 2016] Designing trends
Designing trends

What we are going to be experiencing more of in 2016 is simplicity and honesty in our craft...

By Sona Sales 27 Jan 2016

[BizTrends 2016] 'The great agency 're-bundling'
'The great agency 're-bundling'

Stronger collaboration among agencies on behalf of the client brand is on the cards...

By Johanna McDowell 26 Jan 2016

[BizTrends 2016] What clients want and need
What clients want and need

Agencies need to start delivering on what clients want and need, in order to survive the current crisis that they are experiencing.

By Ann Nurock 25 Jan 2016

[BizTrends 2016] Making love
Making love

We're likely to see a few trends shaping the industry in 2016, from the shift in agency models - which is one of our main reasons for being - to the challenge of finding the best medium to engage consumers in a world of multiple mixed platforms.

By Gareth Lessing 22 Jan 2016

[BizTrends 2016] Back to the Future
Back to the Future

On 21 October 2015 we finally arrived at the future date we watched in the famous movie Back to the Future, back in 1989. The hover boards, self-lacing sneakers or flying cars hadn't transpired as were promised. But that's OK.

By Dean Oelschig 20 Jan 2016

Jonathan Deeb
Shifting the traditional agency model

So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content...

By Jonathan Deeb 5 Feb 2015

[Trends 2015] The rise of brand worlds
The rise of brand worlds

2015 will be a paradigm shift for agencies, says Felix Kessel, CEO of OwenKessel Leo Burnett, as the clients of today are entirely reshaping the agency model and will change the face of advertising...

By Felix Kessel 4 Feb 2015

Dr. Ludi Koekemoer
A new breed of advertising creative needed

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning...

By Dr. Ludi Koekemoer 3 Feb 2015

[Trends 2015] Create work that moves people
Create work that moves people

There are shifts in the industry - this is the era of disposable content and a demand for high-value content - the challenge is to still create the emotional work that moves people, says Brett Morris, CEO of FCB South Africa...

By Brett Morris 2 Feb 2015

JS Smit
SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By JS Smit 29 Jan 2015

Pepe Marais
A purpose-filled future

The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose...

By Pepe Marais 27 Jan 2015

[Trends 2015] Newsflash: TV will not die
Newsflash: TV will not die

Every year, someone predicts the death of TV ads. They claim the evidence is everywhere, from rising digital media consumption to the increased popularity of the PVR. The only thing is that no one seems to have told TV...

By Stu Stobbs 26 Jan 2015

[Trends 2015] Great talent is a driver
Great talent is a driver

Selecting the correct medium in order to avoid waste is key to any campaign seeking to provide effective creative results...

By Odette van der Haar 22 Jan 2015

Next >