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Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Spare a thought for today's marketing executives as they face not only the most empowered consumers ever, but a rapidly changing marketing ecosystem and the need to manage both...

By Johanna McDowell 21 hours ago

Photo by Fernando Arcos from .
How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

By Anton Grutzmacher 28 May 2020

#StartupStory: Christopher, the future of AI in Africa
#StartupStory: Christopher, the future of AI in Africa

'The Commodore' shares insights into Christopher Africa, the platform that offers brands the opportunity to tap into consumer micro-moments and conversations on social media using AI...

By Evan-Lee Courie 20 May 2020

#LockdownLessons: Argility embraces Industry 4.0 tech
#LockdownLessons: Argility embraces Industry 4.0 tech

#LockdownLessons: Tanya Long, Chief Operating Officer, shares with us how the coronavirus has impacted The Argility Technology Group...

By Evan-Lee Courie 20 Apr 2020

Data governance is key to differentiating your customer experience
Data governance is key to differentiating your customer experience

Customer Experience (CX) has become critical to business success...

By Gary Allemann 20 Mar 2020

The perils of not knowing your data
The perils of not knowing your data

The exponential growth of data is creating a data management headache for large organisations...

By Johan Scheepers 17 Mar 2020

Building a Centre of Excellence to deliver functional digital maturity
Building a Centre of Excellence to deliver functional digital maturity

Setting up a Centre of Excellence can nurture a cohesive team, focused on deliverables that benefit the entire organisation, while moving it closer to real digital maturity...

By Johan Walters 5 Mar 2020

Johan Walters, Lead Tech Consultant at Incubeta SA
Why enterprise martech implementations fail

One of the biggest stumbling blocks when trying to harness the power of cloud marketing technology is a fundamental disconnect between marketing, business and technology leaders...

By Johan Walters 4 Mar 2020

Reconnecting with humanity in a tech-filled world
Reconnecting with humanity in a tech-filled world

Media keeps showing us pessimistic views of the future where it becomes all too easy to buy into the idea that tech is out to rob us of our humanity...

By Evan-Lee Courie 17 Feb 2020

How to be 'data ready' in 2020
How to be 'data ready' in 2020

Data is an intrinsic part of business processes and also a source of competitive differentiation thanks to the potential of data analytics...

By Johan Scheepers 4 Feb 2020

Technology developments outlook for 2020
Technology developments outlook for 2020

2019 was a significant year for the technology sector. It brought rise to numerous technological innovations and new business models...

By Brendan McAravey 3 Feb 2020

A look at data over the next decade
A look at data over the next decade

Over the next decade, we are going to see another wave of huge volumes of data created, driven by emerging technologies...

By Eran Brown 24 Jan 2020

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

Artificial intelligence: Do we know what we're doing?
Artificial intelligence: Do we know what we're doing?

Artificial intelligence is our shiny new toy. We're dazzled by its potential to help us make our lives more efficient, more productive... just... better...

By Catherine Black 20 Jan 2020

#BizTrends2020: Data becomes ever more precious in 2020 and beyond
#BizTrends2020: Data becomes ever more precious in 2020 and beyond

Global lawmakers' growing concern with privacy is forcing marketers to rely more heavily on their first-party data. For the foreseeable future, CMOs will need to turn their minds to how they can use this data to create content that answers consumers' needs and captures their minds and loyalty.

By Ansa Leighton 15 Jan 2020

#BizTrends2020: Machine learning set to burst the bubble of digital marketing
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences.

By Andrew Smit 15 Jan 2020

Roan Mackintosh, MD Incubeta MEA
#BizTrends2020: Marketing teams must activate data insight in 2020 or be left behind

Companies are tripping up in their attempts to embrace the opportunities of digital transformation. Creating great customer journeys relies on the smart use of available data...

By Roan Mackintosh 13 Jan 2020

#BizTrends2020: Digital digitisation and transformation
#BizTrends2020: Digital digitisation and transformation

2020 holds digital sway over the business, investment and innovation...

By Chris Ogden 8 Jan 2020

#BizTrends2020: Emergent security and intelligent marketing
#BizTrends2020: Emergent security and intelligent marketing

The top trends for 2020 are the same trends that dominated in 2019, only with a bit more flair and a lot more functionality...

By Henk Olivier 8 Jan 2020

#BizTrends2020: Data dive - 3 areas of focus for digital companies
#BizTrends2020: Data dive - 3 areas of focus for digital companies

When applied correctly and ethically, data is a powerful resource in how businesses target and personalise customer interactions in the digital age...

By Odette Faling 7 Jan 2020

#BizTrends2020: Trends for the near future
#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

#BizTrends2020: Tech skills in 2020
#BizTrends2020: Tech skills in 2020

Access to software skills is now critical for any growing company...

By Stephen van der Heijden 3 Jan 2020

Elastic infrastructure is key to meeting current and future data storage demand
Elastic infrastructure is key to meeting current and future data storage demand

Events that accelerate the generation of data are often viewed in isolation, but the reality is that they are all part of the same evolution...

By Eran Brown 12 Dec 2019

Q&A: Jeremy Leach talks promoting inclusion of the underinsured
Q&A: Jeremy Leach talks promoting inclusion of the underinsured

As much as 97% of consumers in emerging markets may not be insured and left vulnerable to risk...

By Evan-Lee Courie 4 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Using data analytics and CRM to drive customer centricity and win loyalty

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...

By Jessica Tennant 3 Dec 2019

Don't let your data management strategy get stuck in the past
Don't let your data management strategy get stuck in the past

Data centre architecture has undergone massive evolution in the last 20 years...

By Modeen Malick 13 Nov 2019

Image credit: Chris Liverani on Unsplash.
Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Addressing data inequality could help solve the unemployment crisis
Addressing data inequality could help solve the unemployment crisis

No one but the most willfully ignorant would argue with the fact that South Africa is in the midst of a major employment crisis...

By Greg Chen 5 Nov 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...

By Vian Chinner 11 Oct 2019

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