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Nobody puts influencer marketing in the corner: How influence has outgrown its silo

Jarred Trembath

Trust by association: How clients really choose professional advisory services

Rachelle Bricout

Exclusive | Behind Nando’s Siya Sauce TVC: Script the world, not the star

Mike Sharman

#IMC2026 | Tarryn Knight: Building on a legacy brand

Danette Breitenbach

Peelerz sweetens its fruit claims after ARB complaint

Chloe Posthumus

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Rihanna was interviewed by kid influencer. Source: Puma

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

(Image supplied)

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Forge By Brave built to democratise marketing

Forge By Brave built to democratise marketing

Musa Kalenga, Brave Group 22 Oct 2024

Mike Abel, The Up&Up Group executive chairman, reflects on The Up&Up Group’s decision to buy back all the equity in the previous M&C Saatchi Group South Africa from the global M&C Saatchi Plc (Image supplied)

Exclusive: Mike Abel, The Up&Up Group - Ons weet wat ons weet: There’s never been a better time to invest in SA

Mike Abel, The Up&Up Group 17 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

Brendan Seery 7 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Source:

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick, The Up&Up Group 18 Sep 2024

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