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#BizTrends | Spend Trend 2026 Part 2: Consumers adopt value-seeking spending strategies

Danette Breitenbach

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Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

An open letter to Facebook from a very frustrated marketer

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

The power of personalisation in 2023

The power of personalisation in 2023

Nick Durrant, Bluegrass Digital 17 Jul 2023

Source: © michaeljung -

Providing customer experience excellence using analytics and intuition

Yudhvir Seetharam 3 Jul 2023

Source: ©Anawat sudchanham -

5 reasons why superior customer service is critical to success

Nadia Coetzer 14 Apr 2023

Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement

5 benefits of conversational marketing

Joseph Neusu 3 Feb 2023

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8 tools to create a winning customer experience strategy in 2023

Dori-Jo Bonner 23 Jan 2023

Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé

#BizTrends2023: Connecting better with consumers

Zumi Njongwe 13 Jan 2023

Image supplied.

What does the ideal customer look like?

Brent Haumann 22 Dec 2022

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Leveraging data to drive actionable insight on e-commerce platforms

Andrew Dawson 25 Oct 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

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Stop talking about yourself, you lazy marketer

Alex Wright 20 Oct 2022

Source: © Vadim Guzhva Employee branding is a critical component of the customer experience

Employee branding: Critical to customer experience

Paula Sartini 14 Sep 2022

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Trigger the right bias in customers to give your brand an edge

Grant Lapping 25 Aug 2022

SA's top 5 consumer trends and what they mean for your business

SA's top 5 consumer trends and what they mean for your business

Zuko Mdwaba 28 Jul 2022

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Customer referrals as a marketing tool

Heinrich Swanepoel 20 Jun 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies

SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

Why listening to what your customers want is a terrible idea

Why listening to what your customers want is a terrible idea

Jonathan Cherry 19 May 2022

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