#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.
Marketing has never been more complex than right now. Sweeping advances in technology and digital has revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic has certainly raised expectations for marketers.
As someone once said “Resistance is futile!” Like it or not, technology & data will continue to be an increasingly important aspect of running a modern marketing function.