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One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

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#AfricaMonth: Africa's youth are living in a time of renaissance

#AfricaMonth: Africa's youth are living in a time of renaissance

Natasha Omokhodion-Banda 15 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.

#AfricaMonth: Purpose-driven communications in Africa

Louise Marsland 14 May 2018

Crossing borders in Africa with events

Crossing borders in Africa with events

Glenn van Eck 10 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .

Danilo Acquisto on the online video revolution (Part 1)

Juanita Pienaar 8 May 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

Faithie © –

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

Pixabay via .

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Nigerian startup Touchabl launches picture-searching app

Nigerian startup Touchabl launches picture-searching app

12 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

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