August 2010 US online video rankings
Top 10 video content properties by unique viewers
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 146.3 million unique viewers. Facebook.com jumped one position to capture the #2 spot with 58.6 million viewers, for a total of 243 million viewing sessions. Yahoo! sites ranked third with 53.9 million viewers, followed by VEVO with 45.4 million. Google sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 270 minutes, or 4.5 hours.
| Top US Online Video Properties by Video Content Views Ranked by Unique Video Viewers August 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | |||
|---|---|---|---|
| Property | Total Unique Viewers (000) | Viewing Sessions (000) | Minutes per Viewer |
| Total Internet : Total Audience | 177,622 | 5,230,690 | 860.4 |
| Google sites | 146,274 | 1,903,240 | 269.5 |
| Facebook.com | 58,596 | 243,210 | 20.5 |
| Yahoo! sites | 53,929 | 229,087 | 31.6 |
| VEVO | 45,357 | 205,838 | 69.0 |
| Fox Interactive Media | 43,127 | 153,923 | 13.1 |
| Break Media Network | 42,410 | 167,054 | 25.9 |
| Microsoft sites | 39,322 | 219,296 | 50.7 |
| NBC Universal | 32,833 | 65,059 | 14.8 |
| Viacom Digital | 32,257 | 76,458 | 49.5 |
| Turner Network | 29,776 | 90,716 | 24.9 |
Top 10 video ad properties by video ads viewed
Americans viewed more than 3.8 billion video ads in August, with Hulu generating the highest number of video ad impressions at 790 million. BrightRoll Video Network ranked second overall (and highest among video ad networks) with 469 million ad views, followed by Tremor Media Video Network (442 million) and Microsoft sites (234 million).
Video ads reached 45% of the total US population an average of 28 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 30 over the course of the month.
| Top US Online Video Properties by Video Ads* Viewed Ranked by Video Ads Viewed August 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | |||
|---|---|---|---|
| Property | Video Ads (000) | Frequency (Ads per Viewer) | % Reach Total US Population |
| Total Internet : Total Audience | 3,811,351 | 28.3 | 45.1 |
| Hulu | 789,859 | 30.2 | 8.8 |
| BrightRoll Video Network** | 468,545 | 7.2 | 21.9 |
| Tremor Media Video Network** | 441,678 | 6.9 | 21.4 |
| Microsoft sites | 233,949 | 8.8 | 8.9 |
| Google sites | 216,607 | 4.5 | 16.1 |
| Break Media Network | 204,360 | 5.4 | 12.6 |
| Crosspoint Media** | 191,366 | 7.0 | 9.2 |
| SpotXchange Video Ad Network** | 172,263 | 5.1 | 11.3 |
| CBS Interactive | 170,242 | 6.5 | 8.8 |
| BBE** | 160,603 | 4.8 | 11.2 |
*Video ads include streaming-video advertising only and do not include other types of video monetisation, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network/server
Other notable findings from August 2010 include:
- The top video ad networks in terms of their potential reach of the total US population were: Break Media at 46.4%, BrightRoll Video Network at 45.0%, and ScanScout Network at 44.5%.
- 85.1% of the total US Internet audience viewed online video.
- The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 10.7% of all videos viewed and 1.0% of all minutes spent viewing video online.
Source: comScore
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