"This year's Midas Brand Report recognized 2015's most effective and creative financial service campaigns created on behalf of brands," said Alisun Armstrong, executive director of the Midas Awards. "The Midas Awards applauds both the creative contribution of the international agencies whose award-winning work saw them achieve top ranking on the Midas Report and the forward-thinking advertisers on the Midas Brand Report who approved this year's most compelling and innovative campaigns."
MasterCard was once again in the lead, taking first place thanks to the combined creative efforts of the following global agencies: McCann XBC, McCann Moscow, McCann Romania, FP7/DXB (Part of McCann Worldgroup), R/GA, Vayner Media, McClaren McCann, Rubber Republic, and MasterCard.
Absa / Barclays scored second place ranking again this year, with contributing agencies The Jupiter Drawing Room (South Africa) Johannesburg and Base 2 Digital. Emirates NBD, whose award-winning campaigns were created by FP7/DXB (Part of McCann Worldgroup), was ranked third.
Award-winning agencies from around the globe expressed their appreciation for their brand's recognition and ranking on the 2015 Midas Brand Report.
The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:
• Midas Award for Innovation - 7 Points
• Gold Award - 6 Points
• Silver Award - 4 Points
| Rank | Brand | Contributing Agencies |
| 1 | MasterCard | McCann XBC†; McCann Moscow; McCann Romania, FP7/DXB (Part of McCann Worldgroup) |
| 2 | Absa / Barclays | The Jupiter Drawing Room (South Africa) Johannesburg†; Base 2 Digital |
| 3 | Emirates NBD | FP7/DXB (Part of McCann Worldgroup)† |
| 4 | Citi / Citi | Publicis NA† |
| 5 | TD Bank | Leo Burnett Toronto; Diamond Integrated Marketing†; Tierney |
| 6 | Sanlam | King James Group† |
| 7 | Goldman Sachs | R/GA†; RocketWorks Inc. |
| 8 | Allstate* | Leo Burnett Chicago† |
| 9 | NedBank* | Joe Public† |
| 10 | Visa | BBDO Toronto†; OMD China |
* Indicates a Tie
† Featured on the 2015 Midas Report
Learn more about the 2015 Midas Brand Report here.
