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Taxify teams up with OrderIn

30 Jan 2018

SA food delivery service, OrderIn, has teamed up with ride-hailing app Taxify, in a deal that is expected to expand the reach and offering of both companies looking to grow their customer base in the country.

©Joshua Resnick via 123RF

The partnership will offer incentives to customers and additional earning power to Taxify drivers. “It all comes down to scale, with more scale we can offer greater efficiency to our customers and reduce our prices - even further,” says CEO and founder of OrderIn, Dinesh Patel.

The collaboration will be promoted through social media, in car and in app. Discount coupon codes will be offered to first time OrderIn and Taxify users and ongoing exclusive incentives will be made available to regular customers.

“We’re continuously on the look-out for innovative ways to incentivise our drivers and grow our customer base in local markets. The partnership with OrderIn was a logical next step for us,” says operations manager for Taxify, Sinako Cetyiwe.

Launched in 2012, OrderIn has a network of over 1,200 restaurants in all the major metropoles, and charges a R10 delivery fee. Taxify, which re-launched in South Africa in 2016, already operates in 20 countries worldwide.

“Our focus as a company has always been to provide our drivers with higher revenue-per-ride. We strongly believe that a happy driver means a happy rider. With this in mind, we seek strategic relationships that not only benefit our customers, but also boost the earning power of our drivers. The partnership with OrderIn offers just that.”