ILTM Africa announces move to create a more focused experiential event

To meet luxury travel trade professional needs, ILTM Africa has announced that its 2019 show will take place in Kirstenbosch National Botanical Garden, Cape Town, ahead of WTM Africa, to take place from 7-9 April.

©André Silva via 123RF

"We took into consideration all of the buyer feedback we received and in response to this we have shifted our dates and venue for ILTM Africa in order to meet the needs of the travel professionals who would like to be present at the event," explains Megan Oberholzer, portfolio general manager - Travel, Tourism & Sports at Reed Exhibitions.

"It is vital that we go beyond a typical trade show approach for ILTM Africa, and as such have chosen to host the 2019 event at one of the world’s greatest botanical gardens, overlooking the iconic Table Mountain. This will elevate ILTM Africa to resonate the luxury brand it represents."

The Kirstenbosch National Botanical Garden is one of South Africa’s UNESCO World Heritage Sites and offers a natural experience for visitors to Cape Town. The garden lies on the eastern slopes of Table Mountain and is one of the few places where unique and protected species of fynbos thrives.

The move to a new venue is part of ILTM Africa’s initiatives to create a more experiential event, allowing attendees to enjoy their surroundings while creating a productive environment in which to do business.