One Show Awards

#OneShow2019: All the SA winners!

The One Club for Creativity's Creative Week 2019 has come to an end. Here's how SA scored at the ADC and One Show award ceremonies held throughout the week.

The week included the 98th ADC Annual Awards on 6 May, The One Club for Creativity Student ADC awards on 7 May, and two One Show Award ceremonies, on 8 and 10 May respectively.

A One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For both nights of The One Show 2019, a total of 569 Pencils were awarded as follows: 180 Gold, 178 Silver and 211 Bronze. A total of 19,445 pieces were entered this year, from 73 countries.

At the ADC Awards held earlier in the week, there were a further 711 wins, broken down as 76 ADC Gold Cubes, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits, for work from 34 countries.

SA had one finalist in the ADC and a further 29 in the One Show Awards. Here's how they converted...

SA’s winners over The One Club for Creativity’s Creative Week 2019:


GOLD
AGENCYCATEGORYCLIENTENTRY TITLECITY
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / JohannesburgBranded Entertainment: Short Form Video – Campaign / Series / EpisodicJoburg BalletBreaking BalletJohannesburg
SILVER
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / JohannesburgSocial Media: Social Post – Real-time ResponseJoburg BalletBreaking BalletJohannesburg
BRONZE
Net#work BBDO / JohannesburgBranded Entertainment: Long Form Video – SingleMercedes-BenzReturn to Chapman's PeakJohannesburg
Net#work BBDO / JohannesburgFilm: Online Films & Video – Long Form – SingleMercedes-BenzReturn to Chapman's PeakJohannesburg
Ogilvy South Africa / JohannesburgDesign: Branding – Brand InstallationsPhilips & The Nelson Mandela Foundation#ShaveToRememberJohannesburg
Romance Films / Cape Town + Joe Public / JohannesburgMoving Image Craft: Direction – SingleChicken LickenSbu 2.0Bryanston
Romance Films / Cape Town + Joe Public / JohannesburgMoving Image Craft: Use of Music – Licensed / Adapted MusicChicken LickenSbu 2.0Bryanston
MERIT
DUKE / Cape TownDirect Marketing: Out of Home – P.O.P. & In-StoreDUKEFor Sale AleCape Town
FCB Cape Town & Hellocomputer / Cape Town (now combined as HelloFCB+)Social Media: Social Engagement – Community BuildingWestern Cape GovernmentRaise your Voice. Not your Phone.Cape Town
FCB Joburg (Pty) / Johannesburg + South African Tourism / JohannesburgDesign: Branding – Identity SystemSouth African TourismAfrica's Travel IndabaJohannesburg
FCB Joburg (Pty) / Johannesburg + South African Tourism / JohannesburgDesign: Branding – LogoSouth African TourismAfrica's Travel IndabaJohannesburg
Joe Public / Johannesburg + SAB – Be The Mentor / Johannesburg + Egg Films / JohannesburgFilm: Cinema AdvertisingSAB - Be The MentorVukaBryanston
King James Group / Cape TownBranded Entertainment: AudioSanlamThe 200 Year OldCape Town
King James Group / Cape TownRadio & Audio: Online – Branded PodcastSanlamThe 200 Year OldCape Town
M&C Saatchi Abel / Cape Town + Nando's South Africa / JohannesburgCreative Effectiveness: Creative Effectiveness – Single Country or RegionNando's South Africa#rightmynameCape Town
M&C Saatchi Abel / Cape Town + Nando's South Africa / JohannesburgIntegrated: Integrated Branding CampaignNando's South Africa#rightmynameCape Town
M&C Saatchi Abel / Cape Town + Nando's South Africa / JohannesburgPublic Relations: Brand VoiceNando's South Africa#rightmynameCape Town
Net#work BBDO / JohannesburgFilm: Cinema AdvertisingMercedes-BenzReturn to Chapman's PeakJohannesburg
Net#work BBDO / JohannesburgFilm: Under 100K BudgetMercedes-BenzReturn to Chapman's PeakJohannesburg
Ogilvy South Africa / Cape TownPublic Relations: Events & ExperientialAb-InBev AfricaCarling Black Label Soccer Song for ChangeCape Town
Ogilvy South Africa / Cape TownRadio & Audio: Craft – Use of MusicAb-InBev AfricaCarling Black Label Soccer Song for ChangeCape Town
Ogilvy South Africa / JohannesburgDirect Marketing: Experiential – Live EventsPhilips & The Nelson Mandela Foundation#ShaveToRememberJohannesburg
Ogilvy South Africa / JohannesburgExperiential & Immersive: Spaces & Immersive – Brand-Owned ExperiencesPhilips & The Nelson Mandela Foundation#ShaveToRememberJohannesburg
Ogilvy South Africa / JohannesburgSocial Media: Social Engagement – Community BuildingPhilips & The Nelson Mandela Foundation#ShaveToRememberJohannesburg
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / JohannesburgRadio & Audio: Craft – Writing – CampaignFlight Centre Youth and AdventureWorld Gone MadJohannesburg
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / JohannesburgCreative Use of Data: Creative Use of Data – Social MediaJoburg BalletBreaking BalletJohannesburg
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / JohannesburgCreative Use of Data: Creative Use of Data – StorytellingJoburg BalletBreaking BalletJohannesburg
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / JohannesburgPublic Relations: Current Event ResponseJoburg BalletBreaking BalletJohannesburg
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / JohannesburgSocial Media: Social Post – CampaignJoburg BalletBreaking BalletJohannesburg
ADC
Grid Worldwide / JohannesburgSocial Media - SeriesFirst Rand Bank#HopeJoannaJohannesburg


Tally per SA agency


AGENCYGoldSilverBronzeMeritTotal
DUKE / Cape Town11
FCB Cape Town & Hellocomputer11
FCB Joburg22
Grid Worldwide / Johannesburg11
Joe Public / Johannesburg + Egg Films Johannesburg11
Joe Public / Johannesburg + Romance Films Cape Town22
King James Group / Cape Town22
M&C Saatchi Abel / Cape Town33
Net#work BBDO / Johannesburg224
Ogilvy SA / Cape Town22
Ogilvy SA / Johannesburg134
TBWA Hunt Lascaris / Johannesburg1157
Total1152330


The One Show awards are part The One Club for Creativity’s Creative Week, which took place from 6 to 10 May 2019 in New York.

As the pre-eminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders.

For a complete list of all final night of One Show 2019’s Pencil winners, including Merit winners, visit this download link. Also click through to our One Show special section for all the latest updates on The One Club for Creativity’s Creative Week 2019!

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