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New soccer boots from adidas

28 Jun 2013

Adidas has launched its new generation of the adizero f50 Messi football boots, enabling fans to get even closer to their hero. The next iteration features the new, bright Turbo/Blast Purple/White, inspired by the way the Argentine plays, lighting up every pitch he graces.

Messi will wear the new boots on Saturday 29 June 2013, during the 'Messi and Friends' tour.

The new boot combines revolutionary technologies and precision engineering with every aspect of the design based around making the wearer as fast as possible on the football field. At only 165g, it is one of the lightest shoes on the market.

There are also a range of online experiences and social media interactions and giveaways coming up.