Retail Trends
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New look for Engen Table View
Engen Flamingo Vlei in Table View, Cape Town, re-opened its doors to the public on 23 October 2012, following a revamp, The forecourt includes a Quickshop and Corner Bakery. The upgrade work on the site formed part of Engen's "Reinvigorate" rollout, which began in 2007 and is set to run until 2018.
The petroleum company developed Reinvigorate with a view to consolidating its brand identity across all its service stations and convenience outlets, and showcasing its upmarket offerings.
The company was recently endorsed for the second year running by South Africa's youth as the "Coolest" petroleum brand in the Sunday Times Generation Next survey.
"We are proud of the work that we do. Offering excellent convenience to our customers is really paying off. Our efforts to deliver on our brand promise are being recognised and acknowledged by the South African market," Dumisani Bengu, Retail Business Manager for Engen sales and marketing.
