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The petroleum company developed Reinvigorate with a view to consolidating its brand identity across all its service stations and convenience outlets, and showcasing its upmarket offerings.
The company was recently endorsed for the second year running by South Africa's youth as the "Coolest" petroleum brand in the Sunday Times Generation Next survey.
"We are proud of the work that we do. Offering excellent convenience to our customers is really paying off. Our efforts to deliver on our brand promise are being recognised and acknowledged by the South African market," Dumisani Bengu, Retail Business Manager for Engen sales and marketing.