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Platinum range relaunched by Allée Bleue
Following a packaging and labelling redesign, Allée Bleue, a Franschhoek wine farm, has relaunched its Platinum range. The three wines are the Pinotage 2009, the red blend L'Amour Toujours 2009 and the white blend, the Isabeau 2011.
The labels, designed Emile and Gundul Sogor, who have been responsible for much of the design elements throughout the estate, distinguish the range from the premium White label range (consisting of Sauvignon Blanc, Chenin Blanc, Shiraz and Cabernet/Merlot) and the good value, entry-level Starlette range with its cheerful blue labels.
The Allée Bleue Isabeau 2011 costs R88 from the cellar door, the Pinotage 2009 is R140 and the L'Amour Toujours is R150.
