New brand for Fielli complements new store

The elegant corporate identity symbolises the brand's progression to the next level, visually portraying the success and design elegance with which the brand and its interior décor showrooms have become synonymous.

Iqbal Bam, Fielli's CEO explains, "As the company provides the upper echelon of the consumer market with unique, imported designer pieces, the new corporate identity is aligned with the look and feel of the new stores and represents the company's evolution into the future. We're proud to mark our progress in the industry and look forward to the new identity becoming associated with the brand our clients have come to love."

Founded nine years ago with a modest 900m2 of retail space, it adds Cape Town to its showroom spaces in Johannesburg, Pretoria, Durban, Port Elizabeth and Cape Town.

For more information, go to www.facebook.com/#!/fiellidesigns.