Marketing & Media trends

Industry trends

BizTrends Sponsors

Headline Sponsor

Digital, Marketing, Media

Advertising

Retail

ICT

Finance, Entrepreneurship

Subscribe & Follow

Advertise your job vacancies

Retail Trends
sponsored by

More awards for Sony's Xperia

At the 2012 iF Product Design Awards, Sony's Xperia received four awards in the telecommunications category. Xperia active, Xperia ray, Xperia mini pro and Mix Walkman were recognized for innovative design and high-end functionality and the Xperia active smartphone received a gold award. The ceremony took place in Munich, Germany on 9 February 2012.

15 Feb 2012

Sony Ericsson Xperia active Image for illustrative purposes only. Not for commercial use or re-sale. Use of “Sony” brand subject to regulatory approval.

Special gold recognition

The iF product design gold award recognizes the very best designs in the telecommunications industry. Xperia active boasts a scratch resistant touch display that can be used even when fingers are wet and boasts technology that enables the display to be seen in bright sunshine.

"We warmly congratulate Sony Ericsson for its first iF gold award. Xperia active is a very functional smartphone with a highly elegant design. Especially for sport users, it is the number one choice and the water and dust-resistance make it a very special product - a symbiosis of functionality and elegance," said Ralph Wiegmann, MD of iF International Forum Design GmbH in Hannover.