Marketing & Media trends
Industry trends
BizTrends Sponsors
Subscribe & Follow
More awards for Sony's Xperia
Special gold recognition
The iF product design gold award recognizes the very best designs in the telecommunications industry. Xperia active boasts a scratch resistant touch display that can be used even when fingers are wet and boasts technology that enables the display to be seen in bright sunshine.
"We warmly congratulate Sony Ericsson for its first iF gold award. Xperia active is a very functional smartphone with a highly elegant design. Especially for sport users, it is the number one choice and the water and dust-resistance make it a very special product - a symbiosis of functionality and elegance," said Ralph Wiegmann, MD of iF International Forum Design GmbH in Hannover.