Heineken launches 330ml Cool Can

"Heineken prides itself on being at the forefront of innovation and design by always taking things to the next level. Our new sleek Cool Can is slimmer, more stylish and premium, allowing it to stand out visually, both on the shelves and in the hands of our consumer," said Tjeerd Veldhuis, Marketing Manager of Heineken South Africa.

The Heineken Cool Can has cold indication around both the iconic red star and on the thermometer on the side of the can that allows consumers to see whether their beers are being served at the optimal temperature.

"Heineken has had cold indicators on its five-litre draught kegs since 2009, sold in many markets globally. Heineken is now bringing this technology to its new sleek cans," explained Veldhuis.

Heineken Cool Can will be sold at the same price as the current 330ml can.