Heineken launches limited edition Webb Ellis Cup bottles and cans

Every Heineken limited edition Webb Ellis Cup bottle and can will feature a unique code under its bottle cap or pull tab. Consumers who enter their code via USSD to *120*222# will stand the chance to win a VIP trip to London to flip the coin at a Rugby World Cup 2015 Game.

"Life can change at the flip of a coin and Heineken is giving one lucky person and a friend the chance to change theirs by jetting off to London for a truly unique Rugby World Cup 2015 experience," said Tjeerd Veldhuis, Marketing Manager of Heineken South Africa.

With the eyes of the world upon them, the winner of the nationwide competition will stand shoulder to shoulder with two of the world's finest rugby teams. The winner will get the opportunity to stand on the field and flip the official Rugby World Cup 2015 coin and open up the game.

Elite panel

Heineken will offer a unique and truly international perspective on the tournament through the eyes of an elite panel in the lead up to, and during, the Rugby World Cup 2015. The line-up features the 'who's who' of international rugby legends, including ex-All Black superstar Jonah Lomu, former England captain Will Carling, and our very own John Smit, former South Africa Rugby World Cup-winning captain.

To join the conversation, and to see what other exciting prizes you could win, follow on Twitter @Heineken_SA and visit the Heineken® Facebook page.