Nespresso launches in Dakar

Pierre Debayle, regional manager of Nespresso Middle East, Africa and Caribbean, comment, "The company's expansion in Africa continues with the opening in Senegal. Because of its coffee cultivation and its openness to the world, Senegal is one of the countries we have been looking at for some time. Now, with the opening of our boutique in Dakar, we are establishing an official and lasting presence in the country. While Senegal regularly demonstrates its ability to host international events, we are thrilled to be contributing to the country's vitality."

Kardiatou Ouleye N'Diaye, GM of Daba Sénégal, official distributor, says, "We are thrilled about this first opening in Senegal. This new boutique affirms the company's strategic choice to establish itself in Africa after launches in several countries in the region. It is also a great honour for us to represent the brand in Senegal, where the public already knows it well. We will work hard to meet coffee lovers' expectations with our line of B2B and B2C products and services. This is a significant challenge for us and we will do all we can to meet it."